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Abu Dhabi Commercial Bank

ADCB est l’une des plus grandes banques des Émirats. Appel d’offres gagné sur la base d’une redéfinition de la stratégie et du positionnement de la marque afin de rafraîchir une identité visuelle existante et de la développer sur mesure dans un nouvel espace retail et sous d’autres formats d’agences à travers les Émirats. Évolution de l’identité ADCB vers un logo plus convivial et plus accessible qui reflète le niveau d’attention personnelle que la banque veille à offrir à ses clients. La flèche qui est le symbole de cette marque a été revisitée en incorporant le nom de la banque dans un motif calligraphique.

Pitch gagné / Stratégie de marque / Identité visuelle / Territoire d’expression / Direction artistique print et image / Communication digitale / Retail

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Heloise Ralanto
Héloïse
> Abu Dhabi Commercial Bank
  • Year
    2018
  • Rôles
    Art Director, Brand Designer, Creative Team
    Tools
    Illustrator, InDesign, Photoshop
  • Themes
    Banking
    Supports
    Poster, Stationery, Brochure
  • Agency
    Start
Solana Solana GIF ...

Solana

Blacksmith

Blacksmith

Bray Atelier

Bray Atelier

Aurasens

Aurasens

Bahrain Marina Bahrain Marina GIF ...

Bahrain Marina

Primark

Primark

The Doha Airport Hotel

The Doha Airport Hotel

Doha Airport

Doha Airport

H&J

H&J

Abu Dhabi Commercial Bank

Abu Dhabi Commercial Bank

Harvey Nichols

Harvey Nichols

Héloïse

Héloïse

Branding & Retail Art Director in Paris (FR)

Héloïse is an Art Director specialized in branding and retail design. She worked for 9 years in multidisciplinary agencies alongside 3D designers and a digital team in London and Dubai. In love with paper, Héloïse remains very attached to the print medium but also takes a lot of pleasure to work on digital media. Her specialties bring together: brand identity and consistency throughout all print and digital media. She also provides artistic direction and editorial design.

Hire Héloïse

Agencies

The One Off, Geometry Global, Ogilvy, Fitch, Landor, Start, James Branding, Agence Babel

Brands

Carrefour, Emirates, Dubai Airports, Doha Airport, Qatar Airways, Abu Dhabi Commercial Bank, Mubadala, Bahrain Marina, Yas Island, Jumeirah Group, Warner Bros Theme Park, Mobily, Nokia, Everything Everywhere, Samsung, Primark, Harvey Nichols

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