Branding for a french boxing champion
French boxing or “Savate boxe française” is a fist-foot combat sport that appeared in the middle of the 19th century in France.
Through our branding, we wanted to highlight this duality between a heritage of a noble and historic
sport that is typically French and a modernity linked to its constantly evolving practice.
This duality is found through two typography, an art direction borrowing the codes of the beginning of the century.
Montpellier Savate Gym is chaired by a great champion named Stéphane Gougne for whom we have created
a visual identity based on the duality and the origins of this sport.
A real “Gentleman's” sport that we have translated into an “impactful” design,
both in substance and in form.
“En garde! "