KOKO THE GORILLA FOR COP21
Year after year voices from all over the world are crying out about the disastrous state of our planet:
ordinary people, scientists, politicians, bloggers, activists… so many voices, that in this deafening noise no one hears the message anymore.
So this year, NOE ASSOCIATION decided to turn to the one voice the world couldn’t ignore : the one of Nature.
And who better than Koko, the gorilla mastering more than 1000 words in sign language and famous for having conversations with humans to become … THE VOICE OF NATURE
To deliver her message, Koko was interviewed by Penny Paterson, Director of Research at the Gorilla Foundation, and the result has been edited to a short video. Finally, nov. 30th 2015, at the opening of the COP summit, Koko addressed her message to the world.
And the message has quickly spread from social networks to TV shows, generating conversations all over the globe,
more than 70+ million organic views on Facebook and Youtube, more than 2 million+ shares, 110.000.000+ media impressions, and millions of visits on the dedicated website. And even if the fight to save our planet goes on, we would like to think that Koko has helped THE VOICE OF NATURE be heard.
CANNES LIONS FESTIVAL OF CREATIVITY
BRONZE LION – CYBER
SHORTLIST – PROMO AND ACTIVATION
NEW YORK FESTIVAL
Finalist – Viral
Finalist – Film
Finalist – Environmental Issues
Finalist – Public Service Announcements