GSK. Hope

In 2024 GSK and Hearst Spain trusted us again, giving us complete creative freedom, to put their message about gynecological and hematological cancer into images. This time, the piece talks about hope, so we decided to use pleasant, bright and optimistic situations, with delicate animations and sounds, to illustrate the most hopeful side of this disease.

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OFFBEAT ESTUDIO
Pablo & his team
> GSK. Espérance
  • Client
    GSK
    Year
    2024
  • Rôles
    Animation Traditionnelle, Type Designer, Director
    Tools
    After Effects, Animate, Illustrator
  • Themes
    Well Being, Family, Health Care
    Supports
    Advertising
  • Agency
    Hearst Spain
    Team
    Script: Hearst Spain, Offbeat Estudio
     Direction and production: Offbeat Estudio
     Executive producer: Pablo Crespo
     Art direction and illustration: Checunin
     Animation: Goyo Moreno, Jakub Szczesniak,
    Goga, Tomek Wyrabkiewicz, Facundo López
     Editing and compositing: Pablo Crespo
     Music and sound design: Nil Ciuró
     Voice over: Miriam Moukhles (Sono XL)
     Client: GSK, Hearst Spain
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GSK. Espérance

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Les Jeux Olympiques. Obstacle

Lost Vines

Lost Vines

Modifier la fin

Modifier la fin

GSK. Cancer

GSK. Cancer

Mommus

Mommus

West Ident

West Ident

Seat Flex

Seat Flex

HMY. Durabilité

HMY. Durabilité

European Greens. Changement

European Greens. Changement

Seat Connect

Seat Connect

Pablo & his team

Pablo & his team

Animation Studio in Madrid (ES)

Hire Pablo & his team

Agencies

Contrapunto BBDO, McCann, DDB, Publicis, Sr. Burns, 14, BBVA Creative, Mi Querido Watson, M.U.T., Smäll BCN, Thinketers, Utopicum.

Brands

Renault, les Jeux Olympiques, Schweppes, Samsung, Seat, Repsol, BBVA, Iberia, Powerade, Deutsche Bank, Zara Home, Pepe Jeans.

Featured in

PRIX LAUS. ADG-FAD L'OR · Identité visuelle animée. 2017 : Schweppes ARGENT · Autopromotion. Niceballs (2017) · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019) · Animation, motion, VFX, 3D. Pepe Jeans (2019). BRONZE · Direction artistique dans les médias audiovisuels. Pepe Jeans (2017, 2019). · Animation, motion, VFX, 3D. Pepe Jeans (2017), Seat Connect (2021), GSK Cancer (2024)