NextPool - No Stress
No Stress is the last innovation from NextPool – Sokool, a french group and leader in the safety equipment for swimming-pools. These installations are efficient but must be open to enjoy swimming.
No Stress has been designed to reinforce children safety around swimming-pools detecting immersion, distance and UV danger alert. Light and compact, a beacon is carry by the child to supervise (on a necklace or a bracelet) and converse with a headlamp or No Stress App installed on a smartphone.
To encourage curiosity of users and make them want to know more about No Stress, we imagined this commercial spot using motion design and cell animation.
We discover a family gathered around the swimming-pool and enjoying a beautiful and hot summer day, until No Stress gives the alert: don’t forget to watch over children!