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Héraldique

Lorsque Julien Pinot m'a contacté, la demande était précise : construire un blason. Celui-ci devait accompagner aussi bien sa vie que celle de ses enfants, en y adjoignant des éléments spécifiques à chacun. Je partais donc de zéro. Enfin presque.

L'arbre

Symbole de vie et de stabilité, l'arbre a tout de suite été la direction à prendre pour illustrer la vision de Julien sur son cheminement. Simplifié et déstructuré, l'arbre m'a permis d'aborder de nombreuses facettes de sa personnalité ainsi que les grands axes de sa vie. Le style graphique se veut éloigné de l'illustration traditionnelle, trop proche de la réalité, afin d'accueillir la vision de chacun.e.

project-img

Sens de la narration

Dans une lecture qui se fait de bas en haut, le symbole bleu (froid/passé) illustre ses origines nordiques et son attrait pour l'Europe du Nord et la Russie, alors que le symbole jaune en tête (chaud/présent) incarne son attirance actuel pour les pays et les cultures de l'hémisphère sud.
Le symbole central (orange), représentant le tronc et les bras de l'arbre, illustre le pouvoir des choix dans la vie - valeur capitale pour Julien.

project-img
project-img
project-img
Emmanuel Guiho
Emmanuel
> Julien Pinot
  • Year
    2020
  • Rôles
    Brand Designer
    Tools
    Illustrator
  • Themes
    Portrait
Gouach

Gouach

Julien Pinot

Julien Pinot

Splenium

Splenium

We Yoga

We Yoga

Les savoir-faire du Cognac

Les savoir-faire du Cognac

Oppscience

Oppscience

Félix associés

Félix associés

Bee4sense

Bee4sense

Senseera

Senseera

Holom

Holom

Uxer

Uxer

La cuv

La cuv

Mollat x Station Ausone

Mollat x Station Ausone

Martine Berbigier

Martine Berbigier

Monsieur Toussaint Louverture

Monsieur Toussaint Louverture

Groupe Bernard

Groupe Bernard

Mathieu Drouet

Mathieu Drouet

Kizym

Kizym

Logo collection

Logo collection

Emmanuel

Emmanuel

Branding Art Director in Floirac (FR)

In love with beautiful gesture, objects that make sense, shapes that go through time, Emmanuel defines himself as a craftsman, in permanent learning of his own know-how. His creative approach has its source in the understanding of the brand, the reasons of the order and the ideas of his interlocutor. Simple and pure, his visual proposals, result of substantive work that does not bother to fashion trends, carry the branding project with elegance, precision, clarity and durability.

Hire Emmanuel
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